123 Shoes is a family owned and operated shoe store in upstate New York. For generations our family has been in the retail business in the Rochester area. At this time we have one brick and mortar store and one online shoe store. In our 123 Shoes store our focus is on comfort brands such as Alegria, Aetrex, Bionica, Born, Clarks, Dansko, Earth, Ecco, Haflinger, Keen, Merrell, Minnetonka, Naot, Propet, Rieker, Sofft, Stegmann, Taos, and Vionic, which are top quality the most popular footwear available. Not everything we carry in our store is on-line so if you are in the area stop in! We believe in good foot health being able to work and play in comfort without having aching feet to limit our lifestyles. We only select the highest quality footwear that provides not only style but the ultimate support. We strive to be the very best we can in customer service. In our community we have won the Democrat & Chronicle (our local newspaper) Best Choice Award for the Best Shoe Store for six years in a row. We stand behind our good name and look forward to personally assisting you through every phase of your shopping experience..