UGG Boots

A look back at 25 years of Sheepskin

The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape.

The luxury and comfort of UGG® Australia proved to be a perfect fit for the high-end footwear world and soon Nordstrom had become the destination for UGG® Australia. The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as UGG® Australia reached beyond the beaches of California to New York City - and beyond.

In 2003, UGG® was named Footwear News' "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. UGG® has also been featured on "Oprah's Favorite Things" five times since 2000, most recently in the Fall of 2010. Sheepskin footwear is seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia.